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Building a Sustainable Business

Offer Valid: 03/31/2022 - 04/30/2024

The world is brimming with a multitude of businesses, some of which deplete the planet of raw materials and pollute the environment. However, eco-minded entrepreneurs build successful businesses while being conscious of the environment. In this article, you'll discover inspiring "ecopreneurship" ideas and how to draw up an eco-friendly business and marketing plan.

Steps To Starting a Sustainable Business

A green business is one that commits to using environmentally friendly products and services and works with the environment instead of taking away from it. Building a sustainable company takes planning, and startup costs are expensive. An average startup cost for a green business is $13,936. Once you have sufficient capital, you can start your business in just a few steps.

1. Have a Vision

You need to have a sustainability roadmap and a vision to guide your business in the right direction. Your vision should also include a list of your core values. 

Look to leading eco-friendly companies who've established themselves as leaders in sustainable business practices for inspiration. For example, it's GreenPop's vision to create a "revolution," where the goal is to plant forests of indigenous trees.  

2. Create a Green Business Plan

Your business plan should be an executive summary of your business, your projected growth, company size, and marketing plan. You should also commit to ways in which you are sustainable, which can be anything from running a paperless office to using organic products or renewable energy.

Your business plan should also contain financial projections. Work out your monthly spend, your source of income, and projected capital to sustain the business during hard times. 

3. Conduct Market Research

Running a sustainable company requires plenty of market research. Research every item, tool, and material you intend on using to ensure they're ethical. Consider appointing a person in your company who can find innovative ways of remaining green. 

4. Register Your Business

When your business plan is ready, decide on a name and register your business. You should also open up a business bank account and put accounting systems in place. 

5. Market and Brand Your Business

Try to position yourself as a leader in sustainability within your niche industry. From your logo to colors, tone, and mission, your message needs to be streamlined. Start off with social media platforms and Google Ads, and consider hiring a brand specialist to help.

You can also make a name for yourself by becoming a member of The Green Business Bureau. It offers qualifying member companies a seal of approval that allows them to promote the business as green. 

6. Hire Staff and Communicate With Them

As a planet-friendly business, it's worth hiring remote workers. Remote working means less paper and carbon emissions. When creating company-wide online documents for sharing, be sure to use an easy PDF compressor to reduce the file size while maintaining the quality of the content. 

When you employ remote working staff, it's important to check in. To improve communication, you can schedule one-on-one meetings, give positive feedback, and ensure all tasks contain clear instructions.

Ecopreneurs Can Help the Planet

An eco-friendly business considers both profits and environmental impact. To network with other planet-friendly businesses, join your local chamber of commerce today. 


This Hot Deal is promoted by Prior Lake Chamber of Commerce.

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