Small Giants 201 Workshop Series
this workshop is for you, If You
If you are part of ANY TYPE of home based or small business in Prior Lake and have completed Small Giants 101! The luncheon series is a coaching practicum which means we will be taking you through the process of a dynamic marketing frame that will attract clients across the generations.
How is this different? This is a five-part coaching process in which you will customize the work toward your own business. One of the most important client enrollment processes is a Marketing Frame Template. We will work through one area each week until by the end you have a completed Marketing Frame that will attract new clients across generations!
Materials: Bring your laptops so we can begin work session 1. All other materials will be provided!
Cost: The typical fee for this series is $3,500 yet as a member of Prior Lake Chamber, you pay only $250.00 for the series which also includes lunch, materials and Blue Sparks Action Book ($25.00).
Dates, Time and Location:
Dr. Denise Trudeau Poskas has coached over fifteen years with organizational, corporate and entrepreneural leaders on developing successful leadership, communication, and client enrollment practices. She will coach you through letting go of old practices that are not working to find a new foundation for your business. To learn more about her, go to www.BlueEggLeadership.com
Session 1 Starting with the Marketing Frame
Let’s start with clarity! As we look at your business, we build a vision that moves across the generations that describe your company's unique selling proposition (USP). Write a compelling sentence that describes the essence of your business. We will also share latest research of generation cohort activity published by the Kaufman Foundation.
session 2 Creating a Marketing BullsEye
All too often small businesses are shooting in the dark trying to find clients without success. This session we move to Creating 3- types of marketing goals and targeting your ideal clients!
session 3 creating clarity in product transformation
How will your service or product impact or transform your target audience in a positive way? This session we complete Target Market Needs by articulating what is unique about your transformation and relationship! We explore how we get this message across the generations.
session 4 Putting it together
Let’s put it together! This session you will complete the final aspects of the Marketing Frame and leave with clarity how to increase your client enrollment! We will discuss relationship communication, scripts, and gifts can bring power to attracting clients.
session 5 Move into promotion-Canva session
Once we have completed the Marketing Frame Template, we are going to finish with a specialized training with Canva.com. This session you will leave with a Promo Card and Facebook post you can instantly begin using!